Most small businesses don’t struggle with SEO because they’re doing nothing.
They struggle because what they’re doing isn’t focused on how people actually search locally.
Potential customers search with intent. They look for nearby services, specific locations, and clear answers. If your business doesn’t show up or doesn’t make sense when it does, they move on.
I help small businesses improve their local visibility by focusing on real search intent, clear location signals, and simple actions that help Google and customers understand your business better.
People instantly understand what you offer and where you operate.
Structured to work with Google Business Profile and local results.
Focused on calls, visits, and enquiries, not empty traffic.
Your website is where everything starts. Clear services, clear locations, and pages that explain exactly what you do and who you help. Local SEO doesn’t work without a solid website underneath.
Your Google Business Profile is what helps you appear on Google Maps and local results. I optimise it so Google understands your business, your location, and when to show you.
Reviews, consistency, and local signals tell Google your business is real and active. This is what builds trust and helps you move up, not just show up.
People see your business name, your location, your reviews, and your photos before they ever click through to your website. That’s where first impressions actually happen.
The problem is that most Google Business Profiles are half set up.
Wrong categories. No real content. No connection with the website. No clear signals telling Google who should see the business and when.
I treat your Google Business Profile as a core part of your local SEO, not an extra.
It works best when it’s properly optimised and clearly connected to your website, your services, and your location.
My Medic Watch is a healthcare app designed to help care teams monitor patients outside traditional clinical settings.
The challenge wasn’t just design, it was making complex medical information feel calm, clear, and easy to navigate for both professionals and everyday users.
RCKT is a creative studio based in Manly, working across video, content, and visual storytelling.
The goal was to design a site that feels as dynamic as their work — bold visuals, clear structure, and no unnecessary distractions.
Local SEO helps your business appear when people search for services near them, especially on Google Maps and local search results. It’s how potential customers find you when they’re ready to call, visit, or request a quote.
Yes. Google Business Profile is one of the most important factors in local visibility.
In many cases, people see your profile before your website, which is why it needs to be properly optimised and aligned with your Local SEO strategy.
es, but the website supports Google Maps rather than replacing it.
A clear, well structured website helps Google understand your services and location, and works best when combined with solid web design.
Local SEO is not instant, but improvements usually start showing within the first few months. Results depend on competition, location, and how strong your current setup is, especially your Google Business Profile and website.
I focus on small and local businesses that rely on local customers.
That includes service based businesses, clinics, trades, and companies that need visibility in their area, not nationwide traffic.
Yes. Most local SEO issues come from weak Google Business Profiles, poor website structure, or a lack of alignment between both. In some cases, results improve faster when supported by better content production.
We start with a short conversation to understand your business, location, and current setup. From there, I’ll tell you clearly what needs fixing and whether local SEO is the right move for you.
My Medic Watch helps care teams monitor patients outside clinical settings and detect health risks earlier using wearable technology.
