I help service businesses in Sydney turn their website and local search into a clear system for trust and enquiries.
I’ve worked with growing teams across Sydney and Australia, building sites that feel considered, professional, and easy to trust.
I’m Joel — a freelance web designer based in Sydney.
I build websites for service businesses that want something clean, clear, and easy to manage. No stress, no fancy talk, and no websites that feel heavier than they need to be.
If your site feels messy, outdated, or just not you, I can help. I keep things simple, focus on what actually matters, and build websites that people understand and trust. Easy process, straight communication, and zero drama.
Clean, modern websites designed to represent your business clearly and work well long term. Built with structure, clarity, and ease of use in mind.
SEO foundations focused on helping your business get found locally and understood by the right people, not quick wins or empty promises.
Simple, focused marketing support to help your business get more visibility, enquiries, and consistency online.
Visual and written content created to support your brand, communicate clearly, and feel aligned with your website and marketing.
WordPress redesign focused on clarity, trust, and a clean booking flow for a service-based business in the Northern Beaches.
A focused landing page designed to create a strong first impression, improve clarity, and support enquiries for a professional business in Australia.
Clear scope. Clean build. Built to earn trust and support consistent enquiries.
Yes. I work with service-based businesses across Sydney and nearby areas, including the Northern Beaches. Most projects are handled remotely, with clear communication throughout the process.
I mainly work with established service businesses that rely on trust and enquiries, such as builders, renovation companies, clinics, and professional services.
I work best with businesses that already have traction and are ready to invest in their online presence. This ensures the website and local SEO can support real, long-term growth.
Local SEO foundations are considered from the start, including site structure, page setup, and Google Business Profile alignment. Ongoing SEO work can be added depending on your goals.
Yes. Many projects involve redesigning or restructuring an existing site to improve clarity, usability, and local visibility without starting from scratch.
The first step is a short conversation to understand your business, goals, and timelines. From there, I’ll outline the scope and recommend the best approach.
