Most small business websites don’t fail because they look bad.
They fail because people don’t understand them.
Visitors land on the site, feel unsure about what the business actually does, who it’s for, or what to do next, and they leave.
I design WordPress websites for small businesses that need clarity first.
Clear messaging, clear structure, and a website that guides people instead of confusing them.
People understand what you do in seconds, not minutes.
Flexible, reliable, and easy to manage without relying on developers.
Not just for launch day, but for real day to day business needs.
I take the time to understand your business, your goals, and what you actually need.
I look at your market and competitors so we make smarter decisions from day one.
I help you decide what pages you really need and how people should move through them.
We shape the structure together before worrying about how it looks.
I build a website that’s easy for you to manage and ready for real use.
We improve the site as your business grows, based on real feedback.
Over time, websites get messy. Small fixes, extra plugins, quick changes. Little by little, things stop feeling clear. Visitors notice it straight away, even if they don’t know exactly why.
I redesign WordPress websites for small businesses by simplifying what already exists. Clear structure, clear messaging, and a site that’s easier to manage day to day. If visibility is part of the problem, redesigns often work best alongside Local SEO or supported by better content production.





My Medic Watch is a healthcare app designed to help care teams monitor patients outside traditional clinical settings.
The challenge wasn’t just design, it was making complex medical information feel calm, clear, and easy to navigate for both professionals and everyday users.
RCKT is a creative studio based in Manly, working across video, content, and visual storytelling.
The goal was to design a site that feels as dynamic as their work — bold visuals, clear structure, and no unnecessary distractions.




The website feels premium and very easy to navigate. It was clear from the very beginning, and the communication was fast and honest.
Joel quickly understood our business and translated it into a clean, professional website. Everything feels so well thought out and very easy to manage.
What impressed me most was clarity. Without unnecessary functions, a solid website fully reflecting our business.
The result feels really on-brand and a lot more professional than what we previously had. The process was smooth and well organised.
WordPress is my main platform, but I also design websites in Squarespace and Framer when they make more sense for the project.
The platform always depends on your business needs — not the other way around. The goal is to use the right tool, not force one.
This service is built for small businesses and service-based businesses that need a clear, professional website that explains what they do and builds trust fast.
If your website needs to work as a sales tool — not just look nice — you’re in the right place.
Yes. I regularly work on website redesigns, especially when a site looks outdated, confusing, or no longer reflects the business.
Often, the problem isn’t the platform — it’s the structure, messaging, or user flow. That’s where the biggest improvements usually come from.
I help with structure, page hierarchy, and content flow as part of every project.
You don’t need everything figured out beforehand. We shape the website so it’s easy to understand, easy to navigate, and easy to trust.
Yes. The website is built so you can update text, images, and pages yourself without technical headaches.
The idea is to give you control, not lock you into ongoing dependency.
You fill in the form with a bit of context about your business and goals.
I’ll review it and let you know if it’s a good fit — simple, honest, and without pressure.
My Medic Watch helps care teams monitor patients outside clinical settings and detect health risks earlier using wearable technology.